Privacy policy
Last Updated: July 11, 2026
1. About Us
NovaMar International Trade Limited operates this website and related e-commerce services, including website content, product displays, online shopping functions, payment services, customer support, and other features and tools related to the shopping experience (hereinafter referred to as the "Services").
We are committed to providing customers with a secure, convenient, and personalized online shopping experience. We strive to enhance your shopping service by curating products, optimizing service processes, and continuously improving website functionality.
This website is powered by Shopify, enabling us to provide you with an online store and related e-commerce services.
This Privacy Policy explains how we collect, use, store, protect, and disclose your personal information when you visit melmeesquishy.com (hereinafter referred to as the "Website"), browse or use our Services, purchase products, create an account, participate in events, or contact us via email, customer service, social media, etc.
Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read, understood, and agreed to the collection, use, and processing of your personal information as described in this Privacy Policy.
2. Personal Information We Collect or Process
To provide you with a secure and convenient shopping experience, fulfill order processing, handle product delivery and customer service, and continuously improve our Services, we may collect and process personal information related to you.
Personal information refers to information that can directly or indirectly identify you or can be reasonably linked to you. Anonymized or de-identified information (information that cannot identify an individual) does not constitute personal information as defined in this Privacy Policy.
Depending on how you access and use our Website, purchase products, communicate with us, and the requirements of applicable laws and regulations, we may collect the following categories of personal information:
(1) Contact Information
Including:
Name;
Mailing address;
Shipping address;
Billing address;
Phone number;
Email address.
This information is primarily used for account management, order processing, logistics and delivery, customer service, and necessary business communication with you. (2) Payment and Transaction Information
Includes:
Payment methods;
Payment status;
Transaction ID;
Order amount;
Billing-related information;
Transaction records.
We do not store your full bank card number, credit card security code (CVV), or other sensitive payment credentials. Payment information is typically processed by third-party payment service providers in accordance with their privacy policies and security standards.
(3) Account Information
If you choose to create an account, we may collect:
Username;
Password;
Account preferences;
Favorited items;
Order history;
Account-related settings.
(4) Shopping and Order Information
Includes:
Items viewed;
Items added to the shopping cart;
Items in favorites or wishlists;
Purchase history;
Records of returns, refunds, or exchanges;
Product reviews, feedback, or other user-submitted content.
This information helps us fulfill orders, provide after-sales service, and improve your shopping experience.
(5) Communication and Customer Service Information
When you contact us via email, online chat, social media, or other channels, we may collect information you voluntarily provide, such as:
Inquiries;
After-sales requests;
Feedback;
Records of order-related communications.
(6) Device and Usage Information
When you visit or use our website, we may automatically collect certain technical information, including:
IP address;
Browser type;
Operating system;
Device model;
Network connection information;
Website access times;
Pages visited;
Records of product views, clicks, and interactions.
This information is primarily used for website operations, security protection, data analysis, advertising optimization, and improving the user experience.
(7) Information from Third Parties
We may obtain certain information from authorized third-party service providers, such as:
Shopify (website service platform);
Payment service providers;
Logistics and delivery partners;
Data analysis tools;
Advertising platforms (e.g., TikTok, Meta, Google, etc.).
These third parties process the relevant information in accordance with their own privacy policies and applicable laws. Sources of Personal Information:
We may collect your personal information in the following ways:
(1) Information you voluntarily provide
When you use our services, you may voluntarily provide us with personal information, such as when you:
create or manage an account;
browse or purchase products;
fill in order details;
make a payment;
submit an after-sales request;
contact customer support;
participate in promotions, complete surveys, or submit product reviews.
(2) Information collected automatically via the website and technology
When you visit or use our website, we may automatically collect certain information using cookies, pixel tags, web beacons, and similar technologies, such as:
device information;
browser information;
IP address;
website visit logs;
product browsing history;
page interaction data;
ad click and marketing campaign interaction data.
This information is primarily used for website operations, security, data analysis, ad optimization, and improving your shopping experience.
(3) Information from service providers
We may obtain or process certain personal information through third-party service providers that perform services on our behalf, such as:
the Shopify website platform;
payment processing providers;
logistics and delivery partners;
data analytics providers;
customer service tools.
These service providers process your personal information only to the extent necessary to provide the relevant services.
(4) Information from partners or other third parties
Where permitted by applicable law, we may obtain information about you from partners, advertising platforms, social media platforms, or other third parties—for example, for ad analytics, service optimization, or to provide product recommendations better suited to your needs.
How We Use Your Personal Information
Depending on how you interact with us and the services you use, we may use your personal information for the following purposes:
(1) Providing, managing, and improving our services
We use your personal information to:
process and fulfill your orders;
confirm payment status;
arrange product delivery;
provide return, refund, and exchange services;
manage your account;
save your shopping preferences;
provide product recommendations;
handle customer reviews and feedback;
improve website functionality and the shopping experience. (2) Marketing and Advertising
Subject to your consent or where permitted by law, we may use your personal information to:
send you product information, promotional offers, and marketing notifications;
send promotional messages via email, SMS, or other channels;
display relevant products and advertisements based on your browsing behavior, purchase history, or interests;
analyze advertising effectiveness and optimize marketing campaigns.
We may use third-party advertising and analytics tools (such as TikTok, Meta, Google, etc.) to assist with ad placement and performance analysis. These third parties will process your information in accordance with their own privacy policies.
(3) Account Security and Fraud Prevention
We may use your personal information to:
verify account identity;
ensure payment security;
detect and prevent fraud, illegal activities, or security risks;
protect the legitimate rights and interests of ourselves, our customers, and other users.
If you create an account, please keep your account information secure and do not disclose your username, password, or other login credentials to any third party.
(4) Customer Communication and Support
We may use your personal information to:
respond to your inquiries;
provide after-sales support;
handle order-related issues;
send order status updates, shipping notifications, or service alerts;
maintain our business relationship with you.
(5) Compliance with Legal Obligations and Protection of Legitimate Interests
We may use your personal information to:
comply with applicable laws and regulations;
respond to lawful requests from government agencies, regulatory bodies, or judicial authorities;
handle legal disputes;
enforce our Terms of Service, sales policies, and other agreements;
protect our business, our customers, and public safety.
3. How We Disclose Personal Information
To provide, maintain, and improve our services, and in compliance with applicable laws and this Privacy Policy, we may disclose your personal information to the following categories of third parties:
(1) Service Providers
We may share necessary personal information with third-party partners who provide services on our behalf, including:
website technology service providers (e.g., Shopify);
payment processing service providers;
data analytics service providers;
customer support service providers;
cloud storage and IT service providers;
warehousing, logistics, and delivery partners;
customs and clearance service providers. These third parties will use your personal information only to the extent necessary to provide the relevant services and are required to take reasonable measures to protect the security of your information in accordance with applicable laws.
(2) Advertising and marketing partners
To provide you with product information that better aligns with your interests and to optimize our marketing activities, we may share certain information with advertising and marketing partners.
This information may include:
Website browsing behavior;
Product browsing history;
Shopping cart information;
Order and purchase-related information;
Device and access data.
We may use third-party advertising and analytics tools—such as TikTok Pixel, Meta Pixel, and Google Analytics—to help us analyze advertising effectiveness, optimize marketing campaigns, and improve the user experience.
These partners will process your information in accordance with their own privacy policies. Depending on the laws applicable in your region, you may have the right to opt out of targeted advertising based on personal information or the sharing of related data.
(3) At your request or with your authorization
When you proactively request or authorize us to disclose your information to a third party, we may do so in accordance with your instructions, for example:
Providing delivery information to logistics companies to complete order fulfillment;
Interacting with you via social media features, account login services, or other third-party tools.
(4) Affiliates and business partners
To support our business operations, we may share necessary information with affiliates, business partners, or other entities within our group, ensuring that they process your personal information in compliance with applicable laws and this Privacy Policy.
(5) Legal requirements and business protection
We may disclose your personal information in the following circumstances:
To comply with applicable laws, regulations, court orders, or requests from government agencies;
To respond to lawful legal processes, such as subpoenas or investigative requests;
To enforce our Terms of Service, sales policies, or other agreements;
To prevent fraud, illegal activities, or security risks;
To protect the legitimate rights and interests of ourselves, our customers, users, or the public.
We will disclose relevant personal information only to the extent necessary to achieve the aforementioned purposes.
4. Cookies and similar technologies
To provide you with a better browsing and shopping experience, our website may use cookies, pixel tags, web beacons, and other similar technologies (collectively referred to as "Cookie technologies") to collect and store relevant information. Cookie technology helps us to:
Remember your browsing preferences and account settings;
Save your shopping cart and checkout information;
Analyze website traffic and user behavior;
Improve website functionality, performance, and user experience;
Provide personalized content, product recommendations, and advertising services;
Evaluate the effectiveness of marketing campaigns and advertisements.
When you visit our website, open our emails, or interact with our advertisements, we or our authorized third-party service providers may automatically collect certain information using cookie technology. This includes device information, browser type, IP address, pages visited, access times, and other data related to your use of the website.
We may allow certain third-party service providers (such as website analytics, advertising, and marketing partners) to use cookie technology on our website to help us understand website usage, optimize our services, and provide content and advertisements that better align with your interests.
Most web browsers accept cookies by default. You can generally delete, limit, or reject some or all cookies through your browser settings. Please note that if you disable cookies, certain website features, services, or personalized experiences may not function properly.
Depending on the applicable laws in your country or region, you may have the right to manage or adjust your cookie preferences. For cookies that require your consent, we will obtain such consent before using them, to the extent required by applicable law.
5. Protection of Payment Information
We attach great importance to the security of your payments. To process orders and complete transactions, we may receive limited payment-related information, such as payment status, transaction numbers, payment methods, and billing information.
We do not store your full credit card numbers, debit card numbers, bank card PINs, security codes (CVV), or other sensitive payment credentials on our servers. All online payments are securely processed by certified third-party payment service providers, such as Shopify Payments, PayPal, Stripe, Apple Pay, Google Pay, or other applicable payment partners. The collection, processing, and storage of relevant payment information are governed by the privacy policies and security standards of the respective payment service providers.
Our payment partners employ industry-standard encryption technologies, security protocols, and risk control measures to help protect the security of your payment information during transmission and processing. While we implement reasonable technical and administrative measures to protect your order and transaction information, please note that no method of internet transmission or electronic storage can guarantee absolute security.
If you have any questions regarding payment security, transaction records, or payment-related issues, please feel free to contact us via our customer service email.
6. Logistics and Delivery Information
To process, deliver, and fulfill your orders, we may provide necessary information to our logistics, warehousing, and delivery partners, including:
Recipient's name;
Contact phone number;
Delivery address and postal code;
Order number and product details;
Delivery status information.
This information is used solely for purposes related to order processing, shipping and delivery, customs clearance (where applicable), delivery notifications, delivery confirmation, and after-sales service.
We share information with logistics and related service providers only to the extent necessary to provide the services and require them to implement reasonable measures to protect your personal information.
For cross-border orders, your information may be transferred to other countries or regions as required for logistics, customs declarations, or local delivery. We will take reasonable measures to protect the security of your information in accordance with applicable laws.
7. International Data Transfers
As we utilize global e-commerce platforms, payment service providers, logistics partners, cloud service providers, and other third-party services, your personal information may be transferred to, stored in, or processed in locations outside your country or region.
Data protection laws vary across regions. We will take reasonable measures to ensure that your personal information is protected in accordance with this Privacy Policy and applicable laws.
Where required by law, we will implement appropriate safeguards for data transfers, such as standard contractual clauses, data processing agreements, or other lawful measures.
By using our website and services, you acknowledge and agree that your personal information may be transferred and processed across different countries or regions in accordance with this Privacy Policy.
8. Children's Privacy
Our products and services are intended for general consumers; they are not directed at children, nor do we target children as our primary audience.
We do not knowingly collect personal information from children who have not reached the minimum age required by the laws of their country or region. If you believe that a child has provided us with personal information without the consent of a parent or guardian, please contact us immediately using the contact details provided in this Privacy Policy.
If we discover or are informed that we have collected personal information from a child, we will take reasonable measures to delete the information or cease further processing of it, in accordance with applicable laws.
If you are the parent or legal guardian of a child and believe your child has provided us with personal information, you may contact us to request access to, correction of, or deletion of that information.
9. Information Security and Retention
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, use, disclosure, alteration, or loss.
While we strive to ensure information security, no method of internet transmission or electronic storage is absolutely secure; therefore, we cannot guarantee that your personal information will remain entirely free from unauthorized access or disclosure.
We will retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or for the duration required or permitted by applicable laws.
When your personal information is no longer required, we will take reasonable measures to delete, anonymize, or securely destroy it in accordance with applicable laws. 10. Your Privacy Rights
Subject to applicable law, you may have the following rights regarding your personal information:
to access your personal information;
to correct inaccurate or incomplete personal information;
to request the deletion of your personal information;
to restrict or object to certain personal information processing activities;
to obtain a copy of your personal information (where applicable);
to withdraw consent you previously provided;
to opt out of receiving marketing communications.
To exercise the above rights, or if you have any questions regarding how we process your personal information, please contact us using the details provided in the "Contact Us" section.
To protect the security of your account and personal information, we may verify your identity before processing your request and will respond within the timeframes required by applicable law.
11. Links to Third-Party Websites
This website may contain links to third-party websites, applications, social media platforms, or other services. These third parties are independently managed by their respective operators, and we have no control over their privacy practices or data processing methods.
When you visit any third-party website or service, the information you provide is subject to their privacy policies and relevant terms. We recommend that you review the relevant privacy policies before providing any personal information.
We assume no responsibility for the privacy practices, data processing activities, or security of any third-party websites, products, services, or content.
12. Updates to the Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or legal requirements.
In the event of significant changes to this Privacy Policy, we will post the updated version on this website and update the "Last Updated" date. Where required by applicable law, we may also notify you via email, website notice, or other appropriate means.
We encourage you to review this Privacy Policy periodically. The updated policy becomes effective upon posting (unless otherwise required by law). Your continued use of this website or related services following the policy update constitutes your acknowledgment and understanding of the updated terms. 13. Contact Us
If you have any questions regarding this Privacy Policy, the handling of your personal information, or your privacy rights, please contact us:
Company Name:
NovaMar International Trade Limited
Company Address: Room 1508, 15/F, Office Tower II, Grand Plaza, 625 Nathan Road, Mong Kok, Hong Kong
Email: melmeesquishy@gmail.com
Website: melmeesquishy.com